1. What are your objectives and purposes?
First and foremost, ask yourself why you need a marketing agency, and outline what your marketing objectives are. Do you want to increase your profits? Do you need additional help, above and beyond your existing team's experience, or are they already overworked? Or do you want to improve your business visibility? After identifying these aims and objectives, it becomes much easier to tell your story to any potential. Moreover, having these clear-cut objectives will allow the agency to assist you in reaching your goals and developing the best marketing plans.